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Employee vs Independent Contractor

I am an independent contractor. I am not an employee. Sometimes when someone seeks to work with a Virtual Assistant they do not understand the dynamics of the relationship which can cause issues and problems. The best that I can explain this relationship to you is that it is just like any other service you outsource.

Even if you take your clothing to the local dry cleaners, you simply drop off your clothing, and the company does their job without any input from you.You don’t tell them exactly what type of cleaner to use, what time of day they must do them. You simply know that you’ll drop them off and pick them up in 24 hours or 7 days, depending on the service you choose.

Another example is if you contract with an Architect to build your home. You look at the style of work the architect does.  You talk about what you want, and both of you together determine whether or not your ideas gel and if you can work together.

Additionally, after you get to know them a bit via an interview, and agree on fees, you contract with them by giving a deposit and signing a contract. After that, the architect designs your home. You might ask for an edit here and there, but the project is done by the architect without much input from you on a daily basis. You’ve hired the architect for their expertise, you’ve entrusted her to see your vision through, and you’ll get your project on the date agreed upon.

Okay now say you hire a secretary in house. Of course you are then going to train this secretary to do each task in your way.  She might have her own way of doing things, but you are going to require her to dress how you want, show up at a certain time, clock in, eat lunch at certain times, file the paperwork a certain way. It goes on and on.

A Virtual Assistant has no relationship to the secretary. If you want to hire someone who is a secretary who telecommutes and must sign in at a certain time, must answer her phone at a certain time, and do all tasks a certain way, then you’ve hired a Secretary, not a Virtual Assistant. In this case you need to pay the appropriate payroll taxes and offer the same benefits that you do your other in house workers.

While it is true that a Virtual Assistant does many of the tasks that a secretary or administrative support person would do she does not do them in the manner of an employee. She is a business owner. You give her the tasks to do, and she does them by the deadline you’ve provided. But she does them in her own way, with her own flair, with her own tools, and in her own time — as long as she meets the deadlines.

If you cross the line and give her an email address, a phone number, have her clock in and out each day, you micro manage each task then you’ve hired an employee not a Virtual Assistant.

Keep yourself familiar with the IRS Rules regarding independent contractors and you will avoid these issues.

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Stop Micro Managing

If you want to seriously boost your productivity find a Virtual Assistant who who can manage your entire team, then all you have to do is work with one person. That person manages all your projects, gets them done, makes sure they are done correctly.

When you outsource to several people and manage them on your own,  you will spend more money and time talking to each person separately. Working with a project manager, you only have to explain to one person, the Project Manager, and then the project manager makes sure your job is done to your specifications. You should not have to spend a lot of time sending multiple emails, having multiple phone calls, and all that goes with micro managing.

Learn to allow the professional that you hired do their job.  Yes, you have to organize it, and plan it out. You have to choose how you want things to look, what promotions to do, what sales to have, but your Project Manager then will be in charge of making sure it happens by the dates you set.

At most, a weekly 30 minute conference with your Project Manager should be sufficient to work out expectations. Other than that you have to find a way to let go of the minutia of daily tasks. Planning is a good thing, setting goals are good things, but action is what is going to push you forward to completion on any project.

Micro managing will ultimately lead to issues with contractors in terms of stifling the creativity of your team, taking up a lot of time, costing you a lot of money, aggravation and frustration.

If you are ready to stop micro managing, if you are ready to get your projects done, if you are ready to concentrate on the plans in your business that earn you money, it’s time to hire a Virtual Assistant as your project manager.

Once you stop micromanaging you will start seeing a larger return on your investment.

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Content generates leads for your business

Having good relevant content generates leads for your business. It generates leads because of the way Search Engines work. Search engines “crawl” a website looking for words, if it sees an image without a tag it jumps off. It is very important that you understand how to set up a blog or website for maximum traffic generating results.

There are two things you can do today to generate more traffic:

1) Put original relevant content on your blog as often as possible, daily if you can. The posts do not have to be long. 200 to 350 words is plenty for a blog. Make each blog post laser targeted about one thing.

Example: A Candy Site – Post separate blog posts various kinds of candy.  Be very minute in your posts. Writing a post about only butterscotch candy may seem ridiculous, but it works, especially if you link to the butterscotch candy that you are selling.

2) Write articles specifically to use on article marketing sites. These articles should be very general in nature and should not actively sell anything or be branded with your brand. They should be general articles. If you have a Direct Selling Business and you want to attract people to sign up for your business write articles about Direct Selling in General.

Example: Signs that a Direct Selling Company is honest, or 10 surefire ways to get leads, these are articles that are general but targeted, and the readers find you by reading your bio, which contains a link back to your site.

These are just a few things you can do right now to up your website’s ranking and generate more sales or sign ups.

If you need someone to assist with content creation contact me today for a proposal.

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